Window Display is basically an exhibition inspired by daily life—in particular, by the experience of wandering around shopping malls or department stores.

In a mall, we often see people who just come to window shop. They just look at the things on display, observe their appearance, and chat with friends. On the other hand, there are also mall visitors—the consumers—who shop to fulfill their desires. Interestingly, research shows that the number of people who shop are always less than those who are just observers.